Sun seekers
Chloe Health
& Aesthetics
Inspired by the fun summer vibes, a branding for various products.
Overview
From beach-ready accessories to refreshing treats, they’ve got everything you need to make this season sizzle.
Celebrating the essence of summer, this is concept design fuelled by the fond memories of good times with friends and unexpected beach adventures. The energizing look offers a dynamic and vibrant appearance to combat the heat of the season.
the challenge
Developing a vibrant and versatile design across different aspects such as product packaging, social media presence, and various objects for use. The goal is to extract a cohesive and engaging identity that resonates across multiple platforms without diluting the essence of the brand.
what we did
Brand Identity
Brand Strategy
Copywriting
Website Design
Website Development
Social Media
FUN IN THE SUN
The beach stands as one of summer’s most iconic attractions, drawing people to its shores for leisure and relaxation. Amidst the azure waves and vibrant beach materials, from colorful towels to sun umbrellas, the beach exudes a lively palette of hues. In addition, the assortment of snacks and beverages enjoyed under the sun adds further bursts of color to the seaside scene. Taking inspiration from these vibrant coastal elements, we crafted diverse designs tailored for various purposes, ensuring each reflects the spirit of summer and the joy of beachside experiences.
Summer fruit doodles are used to enrich the logo and reinforce the brand's summer-y aesthetic.
VISUAL DIRECTION
Lively, bold, and eye-catching are just a few words that come to mind when you first encounter the branding for Sunseekers. Inspired by the vibrant colors of summer, the visual direction ensures that the brand stands out and offers a delightful visual experience for potential customers. With a lively color palette reminiscent of sunny days and beach vibes, Sunseekers’ branding captures the essence of fun in the sun.
Aa
BANTAYOG
Light
Medium
Bold
A versatile typeface known for its modern and clean aesthetic.
It features crisp lines, geometric shapes, and balanced proportions,
making it an excellent choice for inclusion in the branding direction of sunseekers.
packaging design
The design adopts a simple yet effective approach. The use of a white background evokes a refreshing and clean aesthetic, while the accent color injects vibrancy and serves as a visual cue for the product’s identity. Additionally, the playful doodles featured conveys a sense of fun and excitement.
Brand versatility
It is able to extend its influence across various products. It seamlessly integrates with cohesive design elements while retaining its core identity. With its flexible design elements, Sunseekers can diversify its merchandise offerings while maintaining a consistent brand image. This approach shows that the brand’s identity transcends mere visual elements like the logo, permeating through the overall aesthetic and sensory experience.
ONLINE PRESENCE
Consistent with the brand ethos, the social media posts reflect a vibrant spirit, featuring warm and inviting images that showcase the products against fun and bright backgrounds. This approach ensures that even the online presence aligns seamlessly with the overall tone and feel of the brand and engaging with the audience with visually captivating content
photography
Finally, no brand is truly complete without real-life imagery. What better way to capture the essence of our brand than by showcasing authentic moments of joy and enjoyment? Our photography features people having fun, creative beverages, and scenic ocean views, offering a glimpse into the vibrant lifestyle that our brand embodies.
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Name, Company
CURIOUS
FOR MORE?
Embark on a journey with our global, remote agency towards unparalleled branding success with our range of services in graphic design and marketing.
CURIOUS FOR MORE?
Embark on a journey with our global, remote agency towards unparalleled branding success with our range of services in graphic design and marketing.