RIZE Consultancy
Goodwill
Projects
Logo Refresh and Web Design & Development for a consulting firm inspiring innovation in public health and advocating for transformative change through innovative thinking.
Overview
Empowering professionals to create solutions for better health outcomes. Fostering a safe space for challenging norms and prioritizing equity through innovative thinking.
Founded by Nicole Augustine, Rize Consultants inspires innovation in public health through consulting services. They collaborate with substance prevention professionals to enhance performance, diversity, and inclusion, accelerating strategies to reduce substance use disorder impact nationwide. Rize empowers professionals to create solutions, fostering a safe environment to challenge the status quo and prioritize innovative thinking for change.
the challenge
Redesign the website to reflect a consulting firm unafraid to address serious issues, while emphasizing their leadership position in the field. Showcase their professionalism and commitment to providing supportive aid and fostering a nurturing community for their beneficiaries.
what we did
Brand Identity
Brand Strategy
Copywriting
Website Design
Website Development
Social Media
COLOR PALETTE
In selecting the color palette for the website, we deliberated on various options and settled on shades of green and violet as the primary colors, complemented by accents of orange. These colors were chosen for their ability to showcase the brand’s polished appearance while also adding visual interest and vibrancy to the site. The warm tones of orange serve as a striking contrast to the cooler greens and violets, enhancing readability and creating a dynamic visual experience for visitors.
SYMBOL OF GROWTH
The logo is a visual representation of the company’s core values, embodying the concept of personal growth and empowerment. Its design captures the essence of transformation, symbolizing the journey of individuals as they progress towards their goals. This imagery reflects the transformative impact of the company’s services, illustrating how individuals can evolve and flourish under their guidance. Overall, it serves as a powerful emblem of hope and potential, inspiring both clients and stakeholders alike.
Accessibility
The website is optimized for seamless usability across various platforms. Whether accessing from a smartphone or laptop, users can navigate smoothly and access functions easily. We prioritized legibility to ensure the text seamlessly integrates with the background without visual conflict. Our focus was on crafting text that is visually pleasing, striking the perfect balance between thickness and thinness for optimal readability. Each font choice was carefully selected to enhance the overall aesthetic appeal and ensure a comfortable reading experience for users.
Readability
breaking monotony
To enhance the website’s dynamism and interactivity, we integrated a variety of illustrations and icons strategically. This not only enriches the user experience but also encourages visitors to explore additional features of the site. By incorporating these elements, we aim to cultivate a welcoming brand image, capturing users’ interest from the outset and prompting further engagement.
Subtle flair
We also created simple illustrations to enhance the visual appeal of the website and user experience. These subtle designs complement the content without overshadowing essential elements.
TESTIMONIAL Section
Finally, we integrated a dedicated section for testimonials and images, ensuring easy navigation for consumers to gain a comprehensive understanding of the brand. This feature provides a holistic view, showcasing client experiences and visual content that enhances brand perception.
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Name, Company
CURIOUS
FOR MORE?
Embark on a journey with our global, remote agency towards unparalleled branding success with our range of services in graphic design and marketing.
CURIOUS FOR MORE?
Embark on a journey with our global, remote agency towards unparalleled branding success with our range of services in graphic design and marketing.