Goodwill Projects
Goodwill
Projects
A website that mirrors the lively atmosphere of various events, festivals, pop-ups, and farmers’ markets organized by an Australian events management company.
Overview
For over 15 years, Goodwill Projects has orchestrated and overseen a diverse array of events and festivals across Australia.
Goodwill Projects extends beyond event management, they are a company that actively champion small businesses, elevating them to household name status through vibrant markets and festivals. They organize numerous dynamic events and activities across Southeast Queensland annually. With a primary focus on food, arts, and entertainment, their well-coordinated and streamlined methods ensure each event is lively, enjoyable, and prosperous.
the challenge
Recently, with the launch of new branding, the company sought to modernize their online presence. They wanted to infuse their website with a contemporary, daring, and enjoyable aesthetic that better aligns with their refreshed identity.
what we did
Brand Identity
Brand Strategy
Copywriting
Website Design
Website Development
Social Media
the solution
We enhanced their brand identity by creating a dynamic and captivating website, adding an extra spark to draw in new audiences and visitors. Drawing inspiration from vintage posters, we incorporated elements from Goodwill’s new logo, patterns, and color scheme. This process entailed blending their branding with clean lines, geometric shapes, monochromatic elements, and bold imagery to craft a visually striking and engaging online experience.
Orange was chosen as the primary color for its ability to evoke brightness and energy, while also offering versatility to convey a sense of calmness, especially as the festivities come to an end.
Vintage & vibrant
Having established the visual identity, we meticulously crafted a design that struck a harmonious balance between a polished, clean layout and the exuberance of their brand. By thoughtfully arranging elements, incorporating their charming pattern, playful fonts, and lively imagery, we forged a visually captivating website that encapsulated the company’s essence. It offered a preview of the energy and excitement that their events embody, providing visitors with a glimpse into their unique offerings.
Diverse background
Recognizing that event attendees hail from diverse backgrounds, we ensured our vibrant designs radiate the same spirit across various devices and screen sizes. By carefully selecting visual elements, we crafted a design imbued with the essence of joy and excitement. It serves as an enticing invitation, suggesting the memorable experiences awaiting visitors at the festivals and markets featured on the website.
Eye-catching icons
Complementing the vibrant theme of the website, we integrated playful icons to enhance the overall experience. These simple yet versatile icons serve as decorative elements, adding brightness, while also being strategically placed within headings to infuse a subtle, yet enjoyable ambiance throughout the site.
Body – Regular
Poppins
Its modern design exudes professionalism while maintaining a friendly and approachable aesthetic.
Poster Design
In addition to the website, we developed poster designs that extend the online brand into physical form. Each poster maintains the same cohesive brand identity, reflecting the company’s values while preserving the unique personality of each event that the brand will organize.
PHOTO INTEGRATION
Given their brand’s reliance on events, we’ve strategically integrated event photos into the website to provide their potential customers a glimpse of what they can experience with their events that they hold. Carefully curated to highlight the essence of each occasion, this section of the website ensures that these images take center stage, capturing attention while maintaining a clean and uncluttered visual environment.
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Embark on a journey with our global, remote agency towards unparalleled branding success with our range of services in graphic design and marketing.
CURIOUS FOR MORE?
Embark on a journey with our global, remote agency towards unparalleled branding success with our range of services in graphic design and marketing.