getaway tours
GETAWAY TOURS
Website refresh for an internationally licensed travel agency in the Philippines
Overview
A premier destination for fulfilling their customers travel needs and requirements.
Getaway Tours offers comprehensive services designed to cater to the diverse needs of travelers, ensuring a seamless and unforgettable journey from start to finish.
the challenge
Revamp the existing website to align with current visual trends, offering an engaging and visually refreshing experience for potential clients. Showcase the diverse array of travel tours the company offers while maintaining a professional demeanor to uphold the integrity and quality. Our aim is to help the agency captivate visitors with enticing imagery and compelling content, providing a comprehensive overview of their travel offerings while instilling confidence in the exceptional experiences they deliver.
what we did
Brand Identity
Brand Strategy
Copywriting
Website Design
Website Development
Social Media
maps
Given the nature of the company as a travel agency, a concept we explored involved integrating elements reminiscent of a map into the website design. This approach aimed to evoke the sense of adventure and discovery associated with travel experiences. By incorporating visual cues inspired by maps, such as navigational markers, compass icons, and stylized geographic elements, we sought to create an immersive and engaging online environment for visitor.
Through the strategic use of simple icons and captivating travel imagery, we aimed to provide users with a visually pleasing journey through the website.
FUN ELEMENTS
While our primary objective was to maintain a clean and professional aesthetic, we also injected some playful elements to infuse the website with a sense of excitement and adventure, mirroring the thrill of travel itself. Through the incorporation of dynamic icons, we aimed to provide a glimpse of the exhilarating experiences that await their customers. Dotted lines were strategically utilized to symbolize the journey and exploration inherent in travel, guiding visitors through an engaging narrative.
visual direction
By incorporating pops of greens reminiscent of lush landscapes and blues reminiscent of the vast oceans they may traverse, we aimed to evoke the excitement and allure of travel destinations. Each hue was carefully selected to harmonize with the brand’s identity and evoke a sense of wanderlust, creating an immersive browsing experience that resonates with our audience’s adventurous spirit.
Furthermore, to maintain a sleek and polished appearance, we selected Novecento and Avenir LT STD as the primary fonts for the website. These elegant typefaces complement the design aesthetic seamlessly, ensuring clear communication and enhancing the overall visual appeal of the platform
Header – Wide Normal
NOVECENTO
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s
Body – 55 Roman
Avenir LT STD
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s
less is more
In pursuit of a refined website, sufficient attention was given to the placement of every element, minimizing visual distractions to create a streamlined user experience. This deliberate approach ensures that potential customers can effortlessly navigate and immerse themselves in the offerings.
GALLERY
Furthermore, we implemented a comprehensive guide for the selection of images to be utilized. As the agency relies on tourism, we devised a method to showcase the natural beauty of the destinations offered for tours, while also infusing personal touches that align with the agency’s overall branding. This approach ensures that the visuals not only captivate potential travelers with the allure of each location but also resonate with the agency’s identity, seamlessly integrating into the website.
Interested? Feel Free to Leave a Message!
Name, Company
CURIOUS
FOR MORE?
Embark on a journey with our global, remote agency towards unparalleled branding success with our range of services in graphic design and marketing.
CURIOUS FOR MORE?
Embark on a journey with our global, remote agency towards unparalleled branding success with our range of services in graphic design and marketing.