Chloe Health &
Aesthetics
Chloe Health
& Aesthetics
Logo and branding design for an upscale aesthetic and health clinic, renowned for its diverse range of services.
Overview
Prioritizing authenticity, staffing registered nurses and utilizing top-of-the-line equipment to ensure the delivery of exceptional service to their customers.
An aesthetic and healthcare facility located in Batac City, Ilocos Norte, offering a comprehensive range of services beyond traditional aesthetic treatments. The clinic also provides healthcare solutions including supplements, hormone therapy, obstetrics, and more.
the challenge
By striking a balance between aesthetics and professionalism, one of our focuses was on enhancing the brand by showcasing its quality and confidence. To supplement this strong image, we aim to foster a serene atmosphere and cultivate a caring perception among the brand’s potential consumers. Lastly, ensure that we brought the client’s vision to fruition.
what we did
Brand Identity
Brand Strategy
Copywriting
Website Design
Website Development
Social Media
Sophisticated Grace
Encapsulating the brand’s commitment to nurturing beauty in full bloom. Featuring a flower integrated seamlessly into the letter “C” alongside a refined word mark, the logo embodies timeless elegance, effortless luxury, and unmistakable femininity. With its clean, contemporary lines and innovative floral design, it achieves a harmonious blend of sleek sophistication and modern allure. Serving as a flawless representation of Chloe Health & Aesthetics, it stands as a beacon of contemporary inspiration and feminine grace.
SKETCHES
FINAL DESIGN
From serene flora and fauna to detailed natural textures, these images enhance the concept of unbridled beauty while embodying the company’s commitment to gentle care and meticulous excellence.
Design elements
Derived from distinctive features of the Chloe icon, these graphics can be seamlessly incorporated as accents or background elements across various print and digital materials. Whether magnified or minimized, these graphics contribute to a cohesive brand aesthetic, enriching the visual experience across all platforms.
Color palette
Adhering to the specified color categories for all brand materials ensures a cohesive and recognizable brand aesthetic. The Primary Color Palette comprises Chloe Health & Aesthetics’ official corporate colors: Navy Blue, Copper, Gray, White, and Black. These colors serve as the foundation for the brand’s visual identity.
Text
In addressing textual elements, our priority was readability and legibility. Considering the clinic’s context, we acknowledged the fonts’ influence on consumer perception of offered services. That being said, we narrowed it down to two main fonts.
Body
Edensor
Renowned for its adaptability to convey both classic sophistication and contemporary style
Body
General Sans
High legibility, consistent stroke width, and clear lines . Offers simplicity and clarity while evoking a modern, uncomplicated style.
Radiating Confidence
At the heart of Chloe Health & Aesthetics lies a commitment to enhancing individuals’ beauty aspirations. Central to their branding strategy is the use of imagery that not only humanizes the brand but also evokes a sense of accessible elegance, sophistication, and beauty. With that in mind we meticulously designed that the layout seamlessly integrates featured individuals, contributing to their brand identity and ethos.
Package Design
Ensuring a seamless transition between the website and the clinic’s products was a crucial aspect of our design strategy. It was critical to maintain consistency in the customer experience from online browsing to in-person interactions with the product. Likewise, we ensured that the premium essence of the website extended to the packaging design, ensuring its eye-catching presence on the shelves.
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Name, Company
CURIOUS
FOR MORE?
Embark on a journey with our global, remote agency towards unparalleled branding success with our range of services in graphic design and marketing.
CURIOUS FOR MORE?
Embark on a journey with our global, remote agency towards unparalleled branding success with our range of services in graphic design and marketing.