CASA
CASA
Corporate collateral for a premier provider of personal, educational, and mental counseling and wellness services, dedicated to enhancing quality of life.
Overview
A breathing space for individuals, families, and organizations seeking to enhance well-being and mental health.
CASA is a leading provider of personal, educational, and mental counseling and wellness services dedicated to enhancing quality of life. Their comprehensive services cater to both individuals and organizations, offering tailored support to meet diverse needs and promote well-being. Through their expert care and specialized programs, CASA empowers individuals and fosters positive mental health in professional settings.
the challenge
Ensuring a professional yet relaxed design that adheres to the ethos of the brand. Creating a cohesive visual identity that can be seamlessly utilized across various business collateral. Lastly, guaranteeing that all materials reflect the welcoming and supportive nature of the brand while maintaining a polished and professional appearance.
what we did
Brand Identity
Brand Strategy
Copywriting
Website Design
Website Development
Social Media
A Refuge
One of the key principles that guided us throughout the design formulation was staying true to the core values of CASA and what it represents. CASA stands for creating a safe space for those in need, and we aimed to reflect this commitment in the visual materials. By focusing on this foundational aspect, we ensured that every design element communicates the brand’s dedication to providing a welcoming and supportive environment.
Depicting a person comforting someone in need, effectively illustrating the creation of a safe and supportive space for individuals.
The logo
It is one of the first things that captures the eye. Inspired by the concept of “casa,” it is designed to symbolize a home for those seeking to nourish their personal well-being and mental health. By embodying this nurturing relationship, the logo visually communicates CASA’s mission to provide comfort, security, and a sense of belonging to all who seek their services.
Cohesive image
Having established the core values to be represented and designed the logo, we set out to create a variety of materials to reinforce the brand’s identity. This included designing headers for documents, social media posts, and other collateral to ensure a consistent presence both online and offline.
COLOR PALETTE
The color palette is calm and breezy, featuring shades of teal to create a soothing and inviting atmosphere. This carefully selected scheme symbolizes emotional healing and self-awareness, reinforcing the brand’s mission to foster personal growth and mental well-being. Teal is associated with trustworthiness and reliability. Utilizing different variations of teal, the design achieves a harmonious look. Additionally, Avenir LT Std was chosen as the font for its clean lines, balanced proportions, and harmonious appearance, ensuring versatility and high legibility.
Aa
Avenir LT Std
Light
Medium
Bold
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
social media presence
We also played a significant role in revamping their social media presence. Our goal was to establish a strong foundation on social media platforms, enabling the brand to reach a wider audience and engage more effectively with their community.
Posts & banners
For their Facebook page, we created banners to give it a more professional and polished look, showing that the page is open for communication and up to date with the organization. Additionally, we prepared a comprehensive template to help them maintain consistency in their posts. This template ensures that all content aligns with the brand’s visual identity, reinforcing a cohesive image across their social media presence.
gallery
Lastly, we provided a detailed guide for utilizing real-life photographs, enhancing their ability to connect with their target market. Additionally, we included samples of potential merchandise that could be created with the logo, showcasing the versatility and cohesive identity of the brand across various products.
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Name, Company
CURIOUS
FOR MORE?
Embark on a journey with our global, remote agency towards unparalleled branding success with our range of services in graphic design and marketing.
CURIOUS FOR MORE?
Embark on a journey with our global, remote agency towards unparalleled branding success with our range of services in graphic design and marketing.